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Read the report and find out why connecting product datasets to master data is a critical step in reaching better business outcomes.
Download the Gartner report and get insights on how to connect datasets to meet the rapidly evolving goals of digital business. We believe you'll discover how to:
- Gain a holistic view of your products by incorporating additional data assets–such as transactional, interactional, observational and analytics
- Enable an improved customer experience through commerce and service channels
- Apply a 4-step approach that delivers fast reliable insights
"A trusted 360-degree view can be extended to unite data assets, including transactional, interactional and observational data. With this extension, data and analytics leaders can "close the loop" between business outcomes and the resulting customer interactions, and organizations can better enable customer-centric business objectives."
Create relevant customer-centric experiences by shifting from siloed insight to unified insights—and extending a 360 degree product view that connects non-master data assets to product master data.
Gartner, "Create Powerful Customer Experiences With a 360-Degree View of Your Products", by Simon James Walker & Michael Patrick Moran, Published October 17, 2017.